‘START UP! Dream Enta’ is a variety programme broadcast on the TV Asahi network since 7. April 2026 (late on 6. April). The programme is hosted by the ‘red-coloured’ members from each group belonging to KAWAII LAB. Launched as a revamp of TV Asahi’s Monday late-night variety slot ‘Dream Enta’, the programme serves as the successor to the long-running ‘Hamasuka Broadcasting Club’. The programme’s concept involves the MCs throwing themselves wholeheartedly into the ‘things and trends popular in their own circles’ (their ‘red-circle recommendations’) brought in by guests, with the aim of discovering the raw gems (start-ups) that will become the next big thing. It also features collaborative projects with the ‘Tokyo Dream Park’ complex, which opened in Ariake, Tokyo, in March 2026, as well as a 360-degree approach utilising social media and streaming. Since 14. April the timeslot is shared with other shows like "キョコロヒー"